Cocktails, cupcakes and curls: Indulge yourself at Benefit’s new pop-up in Soho

Curl's Best Friend © Benefit Cosmetics

Get your curl on at the ‘Curl’s Best Friend’ beauty parlour pop-up
© Benefit Cosmetics

Being pampered, drinking cocktails and indulging your sweet tooth are among the favourite pastimes of many women. However, the prospect of all three at the same time usually seems a bit tricky. However, from this Friday and throughout March, ladies of London are in for a treat as Benefit Cosmetics are hosting a special pop-up offering the appealing trio. Curl’s Best Friend, a three-storey curl and cocktail bar is coming to Soho, where women can be as girlie as they want.

Customers can relive elegance of the 1950s beauty parlour across three chic and theatrical floors of pampering, glamour and fun. To mark the launch of Benefit’s new mascara Roller Lash, there will be the celebration of the curl, whether it be eyelashes or hair. Located on Greek Street, the ground floor will feature a bar, serving signature cocktails and cupcakes in vintage chairs, where you can get made up with the new Roller Lash.

© Benefit Cosmetics

Indulge your dark side at the Noir bar for cocktails
© Benefit Cosmetics

On the 1st floor, the beauty parlour and curl station will be offering curly faux-blows from the hair-stylists and makeovers from the Benefit’s make-up and brow experts offering upper or brow wax and tints.

Finally, when the sun goes down, the ladies can head up to the secret Noir Bar on the second floor. The sleek, dark venue, inspired by Benefit’s They’re Real mascara, will be open from 7pm each night and serving delicious, sultry cocktails.

  • Curl’s Best Friend runs from 27 February until end of March 2015 at 26 Greek Street, Soho, W1D 5DE. Nearest station: Leicester Square, Tottenham Court Road or Piccadilly Circus. Open Tuesday to Saturday between 11am-11pm (Noir bar open from 7pm). To book appointments and reserve tables, call 020 3620 4747 or via the free Curls Best Friend By Benefit mobile app on Apple/Android. Click here for the Amazon link to the app.

(NB: For those outside of London, The Benefit’s ‘Curls Best Friend’ tour parlour will be going on the road from 17 April 2015).


To find out what else is on in London this month, click here.

To read about Benefit’s World Cup pop-up bar last summer, click here.

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About LondonMetroGirl

Media professional who was born, brought up and now works in London. My blog is a guide to London - what's on, festivals, history, restaurant reviews and attractions, as well as the odd travel piece. All images on my blog are © Memoirs Of A Metro Girl, unless otherwise specified. Do not use without seeking permission first.

Posted on 25 February 2015, in Activities, London, Nightlife and tagged , , , , , , , , . Bookmark the permalink. 2 Comments.

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