Indulge your sweet tooth while savouring your fave tipple at the world’s first edible alcohol store Eat Your Drink

Down the hatch! Try Smith & Sinclair’s trademark cocktail pastilles at their Eat Your Drink pop-up in Soho
Those with a sweet tooth and penchant for booze… did you know you can combine both loves at once? Alcoholic explorers Smith & Sinclair, who launched their alcoholic confectionary last year, are opening a new pop-up store. Based downstairs at Benefit in Soho’s Carnaby Street, Eat Your Drink is a strictly adults-only candy store with a difference.
Smith & Sinclair have deconstructed iconic cocktails, such a Mojitos and Pina Coladas and transferred those recognisable flavours into a not-so-humble sweet. Shoppers will be able to taste, touch and smell their favourite drinks in a new physical form. Be prepared for an assault on the senses with a range of boozy experiences, such as alcoholic bubbles and perfumes to infused candy floss and cocktail dib dabs and garnishes. Among the brands working with S&S include Duppy Share, Sipsmith Gin, Firefly Tonic, Jools Drinks and Two Birds Vodka.
As well as selling a range of naughty treats, Eat Your Drink will also be hosting evening events, such as panel discussions, workshop and more. Events will start from just £5.
To receive 10% off any product between 13-24 December, say ‘put a jelly in Santa’s belly’ at the till.
- Eat Your Drink is open from 17 November until 24 December 2015. Located downstairs at Benefit, 10 Carnaby Street, Soho, W1F 9PF. Nearest station: Oxford Circus or Piccadilly Circus. The store is open daily for free, but evening special events will be ticketed through Eventbrite and DesignMyNight. For more information, visit the Smith & Sinclair website.
For a guide to what else is on in London in December, click here.
Posted on 10 Nov 2015, in Grub, London, Shopping and tagged Carnaby Street, Pop up, Soho. Bookmark the permalink. 4 Comments.
Omg this sounds amazing!
http://www.lwithl.wordpress.com
..and I work in Oxford Circus winning!
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