Indulge your sweet tooth while savouring your fave tipple at the world’s first edible alcohol store Eat Your Drink
Those with a sweet tooth and penchant for booze… did you know you can combine both loves at once? Alcoholic explorers Smith & Sinclair, who launched their alcoholic confectionary last year, are opening a new pop-up store. Based downstairs at Benefit in Soho’s Carnaby Street, Eat Your Drink is a strictly adults-only candy store with a difference.
Smith & Sinclair have deconstructed iconic cocktails, such a Mojitos and Pina Coladas and transferred those recognisable flavours into a not-so-humble sweet. Shoppers will be able to taste, touch and smell their favourite drinks in a new physical form. Be prepared for an assault on the senses with a range of boozy experiences, such as alcoholic bubbles and perfumes to infused candy floss and cocktail dib dabs and garnishes. Among the brands working with S&S include Duppy Share, Sipsmith Gin, Firefly Tonic, Jools Drinks and Two Birds Vodka.
As well as selling a range of naughty treats, Eat Your Drink will also be hosting evening events, such as panel discussions, workshop and more. Events will start from just £5.
To receive 10% off any product between 13-24 December, say ‘put a jelly in Santa’s belly’ at the till.
- Eat Your Drink is open from 17 November until 24 December 2015. Located downstairs at Benefit, 10 Carnaby Street, Soho, W1F 9PF. Nearest station: Oxford Circus or Piccadilly Circus. The store is open daily for free, but evening special events will be ticketed through Eventbrite and DesignMyNight. For more information, visit the Smith & Sinclair website.
For a guide to what else is on in London in December, click here.