Indulge your sweet tooth while savouring your fave tipple at the world’s first edible alcohol store Eat Your Drink

© Smith & Sinclair 2015

Down the hatch! Try Smith & Sinclair’s trademark cocktail pastilles at their Eat Your Drink pop-up in Soho

Those with a sweet tooth and penchant for booze… did you know you can combine both loves at once? Alcoholic explorers Smith & Sinclair, who launched their alcoholic confectionary last year, are opening a new pop-up store. Based downstairs at Benefit in Soho’s Carnaby Street, Eat Your Drink is a strictly adults-only candy store with a difference.

Smith & Sinclair have deconstructed iconic cocktails, such a Mojitos and Pina Coladas and transferred those recognisable flavours into a not-so-humble sweet. Shoppers will be able to taste, touch and smell their favourite drinks in a new physical form. Be prepared for an assault on the senses with a range of boozy experiences, such as alcoholic bubbles and perfumes to infused candy floss and cocktail dib dabs and garnishes. Among the brands working with S&S include Duppy Share, Sipsmith Gin, Firefly Tonic, Jools Drinks and Two Birds Vodka.

As well as selling a range of naughty treats, Eat Your Drink will also be hosting evening events, such as panel discussions, workshop and more. Events will start from just £5.

To receive 10% off any product between 13-24 December, say ‘put a jelly in Santa’s belly’ at the till.

  • Eat Your Drink is open from 17 November until 24 December 2015. Located downstairs at Benefit, 10 Carnaby Street, Soho, W1F 9PF. Nearest station: Oxford Circus or Piccadilly Circus. The store is open daily for free, but evening special events will be ticketed through Eventbrite and DesignMyNight. For more information, visit the Smith & Sinclair website.

For a guide to what else is on in London in December, click here.

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About LondonMetroGirl

Media professional who was born, brought up and now works in London. My blog is a guide to London - what's on, festivals, history, restaurant reviews and attractions, as well as the odd travel piece. All images on my blog are © Memoirs Of A Metro Girl, unless otherwise specified. Do not use without seeking permission first.

Posted on 10 November 2015, in Grub, London, Shopping and tagged , , , , , , . Bookmark the permalink. 4 Comments.

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