Katy Perry’s red dress (left) and Madonna’s yellow coat from Dick Tracy (right) will be on show in the Hard Rock Couture exhibition

Hard Rock Cafe are internationally renowned for their all-American cuisine… and their stunning collection of pop and rock memorabilia. With the original Hard Rock Cafe in London celebrating their 45th birthday this year, what better way to mark it than to bring some of the chain’s best rock couture to the city where it all began.

Starting this winter, Hard Rock Cafe are bringing their unique fashion collection to Ripley’s Believe It Or Not! for a special exhibition. ‘Hard Rock Couture’ will feature striking items worn by pop legends from past and present, including Elvis Presley, Madonna, Rihanna, Lady Gaga, Paul McCartney and more. Among the items on show includes a feathered Dior jacket worn by The Killers frontman Brandon Flowers, a yellow coat worn by Madonna in Dick Tracy and McCartney’s suit made by The Beatles’ tailor.

Narissa O’Moore, Hard Rock’s European Marketing Manager said: ‘This is the first of many exciting activities we have planned to celebrate 45 years of Hard Rock. We scoured our 78,000 piece collection to pull together a collection that will truly wow our guests. The collection showcases a unique part of music and indeed fashion history and gives fans an opportunity to see that history first-hand.’

• Hard Rock Couture will be on display at the Ripley’s Believe It Or Not from 3 February – 15 June 2016. Ripley’s Believe It Or Not, 1 Piccadilly Circus, Soho, W1J 0DA. Nearest station: Piccadilly Circus. Free entry to exhibition with all Ripley’s tickets. To book tickets in advance and save up to 25%, visit Ripleys London website.

For a guide to what else is on in London this month, click here.

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