Life is sweet! Sample boozy sweets at the Flavour Rooms pop-up at the Sanderson
Sweets aren’t just for the kids! This Christmas, adult Londoners can get their sugar fix while indulging their passion for cocktails. Following the success of their first ever edible alcohol store Eat My Drink in Soho last year, candy wizards Smith & Sinclair are returning with two immersive shopping experiences. This festive season, two pop-up sweet stores will be opening in Fitzrovia and Bluewater shopping centre in Kent.
The Flavour Rooms at the Sanderson hotel will be like a trip to Willy Wonka’s chocolate factory with a boozy twist. The fun new experience will run alongside Smith & Sinclair at Purple Bar – which will serve alcoholic concoctions, including cocktails that change flavour. From 18 November until Christmas Eve, guests will step inside a surreal installation featuring a cocktail sherbet wall, pick ‘n’ mix, edible perfumes, twisted ‘salt & pepper’ shakers and alcoholic dib dabs. After sampling some of the treats, you can shop for boozy goodies – a great Christmas gift for your cocktail aficionado pals.
Smith & Sinclair have enlisted creative studio BeyondExact – famous for their works with Adidas, House of Holland and Lady Gaga – to design the Flavour Rooms. The studio’s founder James Ruth said: ‘Working with a brand like Smith&Sinclair is always a pleasure, as like us, they like to push ideas, through design and concept. To make people think, challenge and abandon the mundane.’
- The Flavour Room London is open from 18 November – 24 December 2016 from 12-8pm. Sanderson Hotel, 50 Berners Street, Fitzrovia, W1T 3NG. Nearest station: Tottenham Court Road, Goodge Street or Oxford Circus. For more information, visit The Flavour Rooms website.
For a guide to what else is on in London in December, click here.
Or to find out about London’s Christmas markets and fairs, click here.