The Snowman Experience review: A magical and nostalgic immersive screening of a Christmas classic at Winter Wonderland
Backyard Cinema presents The Snowman Experience is an immersive screening of the classic Christmas animation for adults and children alike.
This year marks the 40th anniversary of The Snowman book. Created by author Raymond Briggs, it was adapted into animated short film in 1982. Directed by Dianne Jackson, the film has become a Christmas classic and is shown on TV every year. As a child of the 1980s, I found The Snowman enchanting and moving and continue to watch it every Christmas as a tradition.
This festive season, Backyard Cinema has created an immersive live experience at Winter Wonderland. The walk-through experience is more than just a film screening, allowing you to visit the sets and even say hello to The Snowman himself.
This week, I went along to check out The Snowman Experience and absolutely loved it. Although the film is just 25 minutes long, the experience actually lasts 45 minutes and spans many different spaces inspired by the classic tale. Located near the giant wheel in Winter Wonderland, the experience starts every 20 minutes. Upon entering the huge tent, you walk through an atmospheric ‘snowy forest’ to reach the reception, where a photographer is waiting to capture you in a ‘flying’ pose to commemorate your visit.
The experience eventually begins in a large screening room in what appears to be the family home from the film. The familiar blue kitchen cabinets, Christmas cake, fireplace, TV and sleeping cat have been recreated faithfully, which helps kickstart the nostalgia before the film starts. Two windows with moving snowing scenes adds to the atmosphere. As the animation begins on the big screen, it is accompanied by a variety of effects in the surrounding rooms of the house, bringing a sense of magic. When its time for The Snowman and James to take off and fly on their night-time journey, we move on to the next room to watch it in a forest under a twinkling sky. Next, the action progresses to the snowmen’s party as we head into the third and final screening room, featuring a table full of balloons, streamers, hats and glasses ready for the celebrations. Children particularly are in for a treat when the star of the show – The Snowman himself – enters the room to say hello and show off some of his dance moves. Despite being a grown adult, I must admit it was lovely to see the Snowman and really made me feel nostalgic about how magical I found the character as a child.
Overall, it was a great experience. While children are guaranteed to love it, anyone that grew up watching The Snowman or reading the book are equally likely to be enthralled. Backyard Cinema have really brought the film to life and seeing it on a big screen along with the stunning soundtrack really showcases the beauty of Howard Blake’s music and vocals of Peter Auty. The experience made me feel like a little girl again and I am highly tempted to go back again I enjoyed it so much.
- Backyard Cinema Presents: The Snowman™ Experience is on at Winter Wonderland until 6 January 2019. At Hyde Park, W2. Nearest stations: Hyde Park Corner or Marble Arch. Tickets (vary between standard, off-peak, and peak): Adults/teen £9.95-£14.95, Children £6.96-£12.95, Family tickets £27.80-£51.80. Shows start every 20 minutes. For booking, visit the Winter Wonderland website.
To find out what’s on in London in January 2019, click here.
For a guide to London’s Christmas markets and fairs, click here.