Forget boring quinoa! For me, a hearty weekend brunch has got to come with baked beans. Heinz Beanz have been satisfying British appetites for over 100 years and, this year, marks the 50th anniversary since the ‘Beanz Meanz Heinz’ advertising slogan was first coined.
This spring, Heinz are celebrating 50 years of its Beanz slogan by launching a pop-up bar in London’s iconic Selfridges department store. The counter will be serving Beanz with a modern twist, including with crispy bacon, with smoked ham hock or scrambled egg. There will also be the chance to opt for an additional cheddar cheese topping.
Meanwhile, Heinz is also launching a limited edition can to mark the anniversary. The commemorative design will only be on sale in Selfridges, featuring different iterations of the Beanz Meanz Heinz slogans, such as Beanz Meanz… Yummz, Famz, Chatz, Spudz, Eggz, Morningz and Brekkiez. Meanwhile, Beanz fans will also have the opportunity to buy 50 collectable cans numbered individually and personally signed by copywriter Maurice Drake, who came up with the slogan in 1967. Proceeds of the cans will go to The Ideas Foundation, a charity which identifies and nurtures creatively gifted 13-19 year olds, as well as working to increase diversity in the creative industries.
- The Beanz Meanz Heinz Pop-Up Bar is open from 27 March – 23 April 2017 at the food hall in Selfridges, 400 Oxford Street, Marylebone, W1A 1AB. Nearest station: Bond Street or Marble Arch. Opening hours Mon-Sat 9am-7pm, Sun 11.30am-6pm. For more information, visit Selfridges website.
For a guide to what else is on in London in April, click here.